How to Get Followers on Instagram

Instagram has become the hottest social media platform that allows individuals and brands to connect with others through visual content. It is one of the most popular social networks with more than 700 monthly active users. This means that this platform has incredible potential for businesses to build an audience for their brands. Engagement rates for brands on Instagram are also higher than any other social media networks, so it is a prime visual marketing channel to grow your business.

Therefore, it is a great way to connect with real people who are ready to engage with your brand, grow your community and drive better results.

Now, the question is how to get followers on Instagram for free?

There is no quick method to get Instagram followers unless you are a famous person or brand. It takes time and some hard work to get free Instagram followers for average person or brand. However, there are some services that will artificially grow your Instagram followers. But I tell you first, this is not a good way. Because you need real followers for Instagram. You need to connect with real people, who are passionate about your brand, like your content and make comments so that you will have a greater chance of being found by the Instagram community.

In order to get real followers for Instagram, you need to connect with users more effectively to grab their attention and motivate them to follow your account. In this post, I will show you how to get followers on Instagram for free, because building a real and organic audience will drive better results for your business.

How to get followers for Instagram

10 Tips to Get Real Followers for Instagram

Here are the best tips to get more Instagram followers.

1- Optimize Your Instagram Profile

First of all, optimize your Instagram profile so that it looks good, define your potential followers about your business and motivate them to follow you.

When someone comes across your Instagram profile, it is very important to make a good first impression of your Instagram account. Hence, attractive profile makes a great first impression, tells others about you and encourages them to follow you.

Here are some suggestions you should consider while creating your Instagram profile.

The first step to creating an attractive Instagram profile is that you should choose a username that is short and easily searchable. Also make sure your full name should be in the ‘’name’’ field of your account, whether it is a name of your brand, business or your actual name. Because people will likely use your name or business name to search for you on Instagram.

Secondly, use a beautiful profile image to let people recognize you or your brand.

The next and the most important thing is to write a bio about yourself or business. A good Instagram bio tells users in few words what you do and who you are. So, if you want to stand out above the crowd in a particular niche you should include these details in there. As a result, you will get Instagram followers.

Furthermore, add a link to your bio so that users can go to your website directly from Instagram.

Finally, make sure your account is public so that anybody on this social network can view your photos and videos.

Here is an example of outstanding Instagram profile!


Real followers for Instagram


2- Post Quality Images to Grab Attention

Once you have created and optimized your profile, it’s time to start posting photos. As Instagram is a visual network so you need to use quality photos so that you can grab the attention and get real followers for Instagram. No one follows an account with poor quality images. If you check out high following accounts, you will notice that their photos are clean, bright and gorgeous like @Travelandleisure


Real Followers for Instagram


In order to get Instagram followers, you should post good photos. You don’t have to be a professional photographer, but you should know some basic photography and photo editing skills. Instagram has its own photo editing tool. You can quickly edit pictures to make them more attractive by using this tool. Check out this step by step guide for using Instagram Filters & More. You can also use other photo editing apps like Snapseed or Vsco to create more beautiful images.

Post variety of photos, test different styles and filters to understand how your audience reacts to your photos. By doing this you will know which photo gets more engagement. It is all about knowing your audience and how they react to your brand or personality.

3- Post Consistently

If you don’t post consistently, you will not get Instagram followers. Because your existing followers want to see your content that is why they followed you. Posting regularly and at the right time enhance your post visibility to a wider audience.

But posting on Instagram consistently is hard to manage and can disrupt your workflow. To solve this problem you can use Tailwind’s smart schedule which creates an optimized schedule so that you can post when your audience is most responsive. It allows you to schedule your posts in advance, saves your time and gets more engagements.

4- How to Get Followers on Instagram by using Relevant Hashtags

Using popular and relevant hashtags is a great way to attract the new audience. It is the easiest way to enhance the organic reach of your post. Because hashtags allow others to easily find your posts when they are searching for specific terms. You will also get more likes and comments by using relevant hashtags. So, if you are not using hashtags, you will not get Instagram followers.

But how you should use hashtags?

You can use 30 hashtags per post. Don’t use all hashtags in the caption of your image. I recommend you to put three hashtags in the caption and the rest in the comment of your photo. In this way, your caption looks clean and distinct.

To find relevant hashtags do a little research in your niche. You can do this by typing a hashtag that is relevant to your industry or audience in the search tab of your Instagram account.

For example, when you search for #socialmediamarketing on Instagram, It will show you a list of related hashtags. You can choose popular hashtags by post count below. You can also find the best Instagram hashtags with Tailwind’s Hashtag Finder.


5- Write Compelling Captions

Here we will talk about how to get followers on Instagram by writing compelling captions.

A picture or video is more worthy than a thousand words for your Instagram account, but captions should not be overlooked. You should add valuable content to your post to engage users. An interesting image caption grabs other’s attention and encourages them to make comment or like your post.

The best way to engage users is to ask a question. This encourages people to leave a comment and this makes your account more visible to the larger audience. Thus you can get real followers for Instagram.



6- Follow others in Your Niche

This is probably the quickest way to get real followers for Instagram. When you follow others, most of them will follow you back. Also, like some of their photos and leave a comment. This will encourage them to view your profile and they will follow you.

Try to find out top influencers in your industry and use the above approach to attract their followers. If you are posting actively and providing valuable content, then you will quickly attract new followers.

This is how you can get real followers for Instagram.

7- Share Instagram Stories

It is another best way to grab attention and get more Instagram followers. Instagram stories are a series of images and videos that appear at the top of your feeds. Creating a story is easy, in case you don’t know how to create Instagram story watch this video.

These stories allow you to share anything like live events, places you visit, brand promotions, new blog post etc. So, it is a great way to let your followers know you more personally and build engagement in a new way.

8- Cross-Promote with Relevant Users

If you want to discover how to get followers on Instagram, then it is essential to know other influential users who have a similar audience to your own. Try to make a relationship with them.

Once you have built trust with them, then you can ask them to cross-promote content with each other’s audience. This way, you can get free Instagram followers.

9- Run Instagram Ads

Advertising on Instagram is a powerful way to connect with new potential followers. You can get your post directly in front of the potential audience. Sometimes it is very effective to grab potential customers by running ads on Instagram, especially if you are a business or brand.

You can run highly targeted ads based on location, gender, interests or behavior etc. and get real followers for Instagram. Instagram advertising is same as running ads on Facebook. Check out this guide for creating and posting Instagram ads.

10- Connect to other Social Media Accounts

Finally, connect your Instagram account to other social media accounts to get more Instagram followers so that people who are following you on other social media platforms can easily find you on Instagram.

Once they have found you on Instagram you can encourage them to follow you. It is the best way to extend your reach and grow new followers.


In this article, we talked about how to get followers on Instagram for free. As I mentioned before, getting a massive following on Instagram will not happen overnight.  It can be challenging to build a huge following, but I believe above tips will help you to get real followers for Instagram account very quickly. I hope you have enjoyed the article and learned how to get followers on Instagram.

Instagram can be very effective, highly targeted and visual advertising channel for your business or brand if it is used correctly. It is a great platform for personal branding. If you put your effort and right strategy together, it can lead to a healthy stream of revenue for your business.

Do you have more tips or suggestions on how to get followers on Instagram? Let me know in the comments!



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