More than 3 billion people use the internet in this world. So every business must have an online marketing plan.
What is Digital Marketing?
It is the promotion of products or services via the internet.
It is different from traditional advertising such as radio, TV, billboards and print media. Because these kinds of advertising do not give accurate results. We do not know, How many people see the advertisement? How many consumers take action after seeing an ad? On the other hand, online advertising gives statistics and reports in real time. You can check everything about your campaign.
Digital advertising is used to attract, connect and convert consumers on the internet. It is also persuasive. It allows customers to have access to business information anytime and anywhere.
Online Promotion Channels
There are many online advertising channels. You can use to market your brand on the internet. The most common and popular are;
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Pay per Click (display or banner advertisement)